Costumer review for Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist : This book is amazing, I have never been so frightened reading a book and yet so riveted that I couldn't stop reading. I loved this book. It grabbed me from the first page and I had trouble putting it down. Read it, you won't be disappointed.
Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist Description
.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? This essential book examines the principles behind fascination and explores how those insights can be put to use to sway choices such as which brand of frozen peas you pick in the case, which profession you join, and where you go on vacation. Structured around the seven languages of fascination Hogshead has studied and develope
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